Chanel No. 68, a shade often referred to simply as "68," holds a coveted position within the Chanel Rouge Allure Velvet lipstick line. At $108.00, it's a significant investment, but for many, the luxurious feel, the impeccable pigmentation, and the universally flattering shade justify the price tag. This deep dive explores what makes Chanel 68 so special, comparing it to other offerings within the Chanel lipstick family, including the allure velvet line itself, the lip glosses, and other popular shades like Tender Beige. We'll also consider where to purchase this highly sought-after lipstick, focusing on Nordstrom's offerings as a prime example of a reliable retailer.
Chanel 68 belongs to the Rouge Allure Velvet collection, renowned for its matte finish and incredibly comfortable wear. Unlike some matte lipsticks that can feel drying or emphasize lip lines, the Rouge Allure Velvet formula boasts a velvety texture that glides on smoothly, providing intense color payoff with a soft, almost-buttery feel. This is a key differentiator, setting it apart from other brands' matte lipsticks and even some of Chanel's own glosses, like the Chanel lip gloss number 69. While the gloss offers shine and hydration, it lacks the bold, opaque color delivery of the Rouge Allure Velvet.
The color itself, Chanel 68, is often described as a universally flattering, deep rose-toned mauve. It's a sophisticated shade that effortlessly transitions from day to night. Its versatility is a major selling point. It's rich enough to make a statement but subtle enough for everyday wear. This makes it a particularly appealing option for those seeking a lipstick that can work for various occasions and outfits, unlike a more niche shade that might only be suitable for specific looks.
Compared to other shades within the Chanel Rouge Allure Velvet line, Chanel 68 stands out for its balanced undertones. While shades like Chanel Rouge Allure Velvet Vie might lean more towards a cool-toned berry, and others might veer into warmer terracotta tones, 68 occupies a sweet spot. This neutral undertone makes it flattering on a wide range of skin tones, from fair to deep. It enhances the natural lip color without appearing harsh or overpowering. The depth of the color, however, ensures it doesn't get lost on darker complexions. This contrasts with lighter shades like Chanel Tender Beige lipstick, which might be better suited for fairer skin tones and a more natural, everyday look. Tender Beige, while beautiful in its own right, lacks the intensity and richness that defines Chanel 68.
The longevity of Chanel 68 is another factor contributing to its popularity. While not completely transfer-proof, it offers impressive staying power for a matte lipstick. It lasts for several hours without significant fading, requiring minimal touch-ups throughout the day. This is particularly beneficial for those with busy schedules who appreciate a lipstick that can withstand meals and conversations without constant reapplication. This long-lasting quality is a key advantage over some other Chanel products, such as the lip stains offered by Nordstrom. While lip stains offer a long-lasting tint, they often lack the rich, intense color payoff of the Rouge Allure Velvet formula.
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